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Brand efficiency & accessibility for Upland Software

Scalable brand systems for Upland Software—ensuring consistency, accessibility, and efficiency across events, digital media, and print.

Teal Flower
Teal Flower

Headquarters

Headquarters

Austin

Austin

Founded

Founded

2010

2010

Company size

Company size

500-1,000

500-1,000

Scope

Upland Software needed a structured brand system that allowed teams to execute branding consistently across digital, print, and events—without requiring constant designer oversight. The challenge was to build a scalable framework that maintained visual integrity while empowering non-designers to create on-brand assets with ease.

Solution

To solve these challenges, I developed a scalable design framework that streamlined branding across all touchpoints. Using Canva and Microsoft Online, I created flexible templates for marketing and sales materials, enabling teams to maintain brand consistency without starting from scratch. The system also included a full accessibility audit, leading to improved color contrast and typography choices to enhance readability. Additionally, I designed booth visuals, signage, and digital displays to reinforce Upland’s identity at industry events while crafting animations, videos, and product one-pagers to simplify complex messaging.

By implementing a structured, template-driven approach, Upland improved brand consistency, reduced inefficiencies, and made high-quality branding accessible to all teams. The new design system significantly cut down the time required to create on-brand assets while ensuring they met accessibility standards. As a result, the company enhanced engagement at events, empowered internal teams to execute marketing initiatives seamlessly, and fostered a more agile and effective design workflow.

Let’s streamline your brand with a scalable design system.

Whether you need full-scale templates or a refined visual system, this is your starting point. Schedule a meeting via Calendly, and let's build something impactful together.

Let’s streamline your brand with a scalable design system.

Whether you need full-scale templates or a refined visual system, this is your starting point. Schedule a meeting via Calendly, and let's build something impactful together.

Let’s streamline your brand with a scalable design system.

Whether you need full-scale templates or a refined visual system, this is your starting point. Schedule a meeting via Calendly, and let's build something impactful together.