Unified brand system for Feed.fm

Challenge

Feed.fm needed a cohesive brand identity that connected its various services under the Feed Media Group umbrella. While each brand had distinct offerings, the challenge was to unify them under a single visual language without losing their individuality. The goal was to create a flexible branding system that could be consistently applied across digital, print, and social platforms while making it easy for teams to create on-brand content without requiring a designer for every update.

Results

I developed a structured brand system that expanded Feed.fm’s color palette and introduced dynamic gradients to represent the brand’s energy and innovation. These elements became the foundation for consistent visuals across events, digital marketing, and internal communications. Google Slides templates played a key role in this transformation—allowing teams to quickly create branded presentations while maintaining design integrity.

Beyond slides, I developed comprehensive brand guidelines that provided clear rules for typography, imagery, color usage, and layout. These guidelines ensured consistency across all touchpoints, from high-profile events to social media. I also created a library of adaptable social media and marketing templates, streamlining the content creation process while preserving brand cohesion.