Scalabale design systems for Salesforce

With a user-centered approach, the goal was to create a cohesive brand system that ensures design consistency across digital, print, and event experiences.

Headquarters

San Francisco

Founded

1999

Company size

70,000+

Scope

Salesforce needed a cohesive brand system for Salesforce Education Summit that blended seamlessly with their existing identity while reflecting the event’s Dallas, Texas setting. The challenge was to create a flexible framework that maintained brand integrity across various assets—presentations, signage, digital content, and event materials.

Solution

To bring the Texas theme to life, I incorporated warm, earthy tones and subtle nods to the Big Bend National Park landscape, complementing Salesforce’s signature design language. The system was applied across a wide range of materials, including keynote presentations, wayfinding signage, and digital graphics, creating a unified attendee experience.

Beyond SES, I contributed to several other Salesforce projects, including marketing collateral, internal communications, and custom visual assets for nonprofit initiatives. My work helped streamline design processes, ensuring faster production of high-quality, on-brand materials across multiple Salesforce initiatives.

Let’s streamline your brand with a scalable design system.

Whether you need full-scale templates or a refined visual system, this is your starting point. Schedule a meeting via Calendly, and let's build something impactful together.

Let’s streamline your brand with a scalable design system.

Whether you need full-scale templates or a refined visual system, this is your starting point. Schedule a meeting via Calendly, and let's build something impactful together.

Let’s streamline your brand with a scalable design system.

Whether you need full-scale templates or a refined visual system, this is your starting point. Schedule a meeting via Calendly, and let's build something impactful together.