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  • Writer's pictureJulia Roberts

7 Secrets to Creating an Impactful Pitch Deck

Whether you want to promote a new product, attract investors, or even present research, it’s crucial to create a presentation that captures your audience’s attention. Here are our secrets to making your next deck unforgettable:

1. Create an outline

Before worrying about the details, it’s important to consider the main structure of your presentation. First, ask yourself, “what’s the goal of my presentation?” Based on your answer, create a call-to-action for your audience. From there, you can start to develop your three-part presentation structure.

Introduction: The introduction serves to familiarize your audience with the purpose of the presentation, and who you are as a presenter. Make it concise, and introduce your topic/issue.

Development: This is the climax of your presentation, where you provide more background on your topic/issue.

Resolution: The resolution is where you put your call-to-action, and show your audience how to act upon the information presented to them.

2. Less is more

When it comes to holding your audience’s attention, the rule of thumb is to keep it clean and simple. When you’re presenting, the audience is either going to be listening to you or reading the slides- they can’t do both at the same time. That’s why it’s best to have just one idea on each slide, even if it means increasing the number of slides in your presentation.

3. Be bold

Using bold, large, and clean text will increase legibility and make for an impactful pitch deck. Keep it simple and limit the amount of content in the slide. For extra legibility, make sure color contrast is high and use clean, sans-serif fonts.

4. Keep it consistent

Your brand has a personality, and a presentation is a great place to show that. That’s why it’s necessary to keep your branding consistent throughout the presentation. That means using the same fonts, colors, and graphics that appear on your website, logo, and other marketing materials.

5. Visuals are key

Remember that the pitch deck you create should just support you- what you’re saying should be the main focus. Whether you’re telling a story or presenting data, find a way to visually support your presentation through photos or data visualization.

6. Consider your audience

It’s important to ask yourself questions such as “what does my audience want to know?” and “how much time do they have?”. Think of the possible doubts they may have, and be sure to answer those in your presentation. Know your audience, their attention span, their motivation for viewing your presentation. Take all of this into consideration to greatly improve the effectiveness of your presentation.

7. Use the help of a presentation designer

Many times, the effectiveness of your call-to-action depends on the quality of your pitch deck. Therefore, it can be crucial to have an impactful, visually-appealing presentation.

I hope these tips take your presentation to the next level! If you have any questions, or need help with your next presentation, feel free to contact me for a quote.


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