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  • Julia Roberts

5 Reasons to Invest in a Professional Logo Design

Your logo is the one graphic that communicates the style and personality of your company, so it's important to get it right. Investing in effective branding is a must - it will boost your brand visibility, appeal to your customer demographic, and inspire loyalty in your customers.



Here are five reasons why investing in a professional logo design is worth every penny:


1. Your branding will be well-thought out

Did you know that blue invokes trust? That yellow conveys high energy? A professional logo designer will be familiar with color psychology and how your colors can cause certain emotions in consumers, so you'll know that your brand is communicating the right message. They'll also conduct industry research so that your branding will be highly effective in your niche. No matter how amazing your DIY or bargain logo design looks, it won't be able to compete with logos created by professional designers who have profound design knowledge.


2. You'll have a logo that is scalable

The biggest mistake I see amateur logo designers make is creating logos that are overly complex and don't scale well. Scalability is one of the most vital aspects of effective logo design. Think Nike, Apple and Visa. Even when these logos are tiny, you can instantly recognize them and they're able to communicate these brands' messages simply and powerfully. A professional graphic designer will be able to create a timeless, scalable logo while maintaining the uniqueness of your brand.


3. Your logo will reflect your brand's personality

Don't fall into the trap of using cookie cutter logo design. Impactful branding creates a positive first impression and a strong visual association with your company. While there may be companies that have similar offerings, nobody else has your personality and a logo designer can ensure that your authentic message is clear.


4. You'll have the correct file formats

Countless times, clients have approached me with low res logo files and asked me to recreate them in popular formats. With cheap logo design comes a lack of versatile files, and you don't want to be stuck with having to pay another graphic designer to recreate your logo. Upon completion of the project, a professional graphic designer will provide you with your logo in all popular formats so you can use your logo anywhere.


5. You'll know how and where to use your logo

Investing in professional logo design isn't just about having a nice logo, it spans across your entire brand identity. A talented logo designer will not only provide you with a brand new logo, they'll also give you brand guidelines and a style guide so you'll always know where and how to use it.


You want a striking first impression of your brand, so cutting corners shouldn't be an option. Investing in professional logo design will help people remember you, give your brand some personality and save you time and money in the long run.


Interested in seeing how Prisma can help you create an impactful brand? Reach out to me!